How to attract more clients to your store and keep them coming back
Are you a store owner who is currently finding it hard to get more customers into your store? Then, this article is for you. Attracting more clients into your store might seem very difficult and frustrating; however, it is not as difficult as it looks. All you need to do is start thinking differently, adopt new techniques and make use of the right tools.
If you feel you need some help in getting more clients into your store, then this guide is for you. At Holomox.com, we came up with the following tips you can use to attract more clients to your store. Keep reading.
First and foremost, consider the three powerful tips below.
Design a captivating monument sign
If you want to get more people into your store, then you need to start thinking differently, doing what everyone does, like creating black block letters on a beige concrete sign is too common. To stand out, you can start by designing an eye-catching monument sign in front of your store and even in a nearby street. This way, more people get attracted to your store, through the monument sign. You can as well consider using digital signage. However, you need to keep in mind the strict sign policies in your area.
Improve your in-store experience
Whenever potential clients walk through or drive past your store, what do you think makes them come in? It’s not just the quality of the product but the beauty of the store that stimulates their curiosity. Hence, you need to improve your in-store experience if you want to get more people coming in. If you want to take your in-store-experience to the next level, then you need the Holomox 3D Hologram Fan Display, an innovative and creative display device. This device allows you to create holographic 3D images and videos that appear to flow in the air. Mounting this device inside or outside of your store would definitely capture the interest of potential clients as they pass by or drive past your store.
Creating a great Window display
Perhaps, your store is located in a popular destination with huge foot traffic, then you can create a wonderful window which tells a story about your store. To make it more inviting, You can do this using the Holomox 3D Hologram Fan Display. A captivating window display facilitates more sales and piques the curiosity of passers-by.
Other ways include:
Rolling out a Red Welcome Mat
The best event producers and hoteliers know that nothing entices people more than “Special Treatment.” Today, modern railway stations make use of red carpet to direct their clients as they get on board. With just a simple mat saying “Welcome” you can attract people to your store especially in a high traffic area.
If your product is large enough, then wheeling your best product in front of your store gives you an edge. For instance, if you deal with motorcycle/autos, then this should work for you. Nothing can be more attention-grabbing to your customer’s eyes than a shiny new vehicle. Don’t put the cheap ones in front, but the one every guy who passes by would stare at just as he stares at a pretty woman. This gives your store some excitement. However, if you are an apparel store, then this wouldn’t work for you. You can create a garden center with a killer display. Just be creative.
Take advantage of your parking lot
Another way to get more people into your store is to take advantage of your parking lot. You can do this by making use of light pole signs. However, these should be printed with powerful colors. Also, you can create a loveseat with “Valentine is Coming” and your logo inscribed at the bottom as this would be perfect for February. Keep in mind that, the aim of these signs is not to sell anything but serve as an avenue to advertise your products/services. Brainstorm on something short like “The perfect birthday”, “Look your best”, or “Everyone can cook.”
Decorate the Walls of your Store
If it’s possible to make the design of your store fit for the product/service you offer, have at it. However, if you can’t, then you can still design your store with a tall banner from the roof to the sidewalk in captivating colors. You can also add some design to your product, but don’t complicate the design, keep it simple. Again, the goal of this is not to boost prices but to showcase what you’re selling.
Another way of doing this is to get a freestanding banner holder on your doors. However, you can place them outside if you cannot use a building banner and still get the same results.
Keep in touch
Stay on the radar of your clients via occasional emails and reminders. For instance, if you know their date of birth, then you can send them birthday texts (with a special offer if you can afford it). However, in case you haven’t done this yet, improve your loyalty program so it would be easy for you to keep in touch with your clients. Giving reward cards to your clients is not enough, you need to be more proactive in constantly reminding them to redeem their rewards.
Engage with Customers on Social Media
According to modern research, social media is one of the most effective means of driving traffic and engaging with customers. Today, everyone makes use of social media per day. Hence, levering your business on social media platforms is a good way to become noticed by potential clients. To make this better, use contest and giveaways to occasionally win new fans and reach out to more people organically.
Be socially responsible
Another way to get more people to your store is to engage in corporate social responsibility and give back to the society that has done business with you. The bestselling retailers in any community are those who selflessly engage in charitable initiatives in their areas. They engage in fashion shows for many nonprofit movements in the community they have stores in.
As a store owner, one of the greatest challenges you tend to face is expanding your customer base by attracting new clients to your store. However, a good way to do this is by making sure your store is attractive to your clients. This is why the 3D Hologram Fan Display was designed to enable store owners attract not just more people to their store but also high-quality clients.No matter the niche of your business, you need to wow potential clients. Hence, this tech would project eye-grabbing adverts and displays that would stimulate the curiosity of your audience and make them come in.